vivek Parihar
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vivek Parihar
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Screen
A Summer in Screen
Printing
Scope
Print Design, Material Exploration,
Screen Printing Process
About
Year: 2024
Screen printing isn’t just ink on paper—it’s trial, error, and happy accidents. This summer, I traded pixels for pulled prints, designing a business card, book cover, and postcard by hand. Every misprint taught me something, every layer of ink added character. Perfection wasn’t the goal—learning to let the process take over was.
Screen printing isn’t just ink on paper—it’s trial, error, and happy accidents. This summer, I traded pixels for pulled prints, designing a business card, book cover, and postcard by hand. Every misprint taught me something, every layer of ink added character. Perfection wasn’t the goal—learning to let the process take over was.
Why This Project Got Me Excited
Why This Project Got Me Excited
Screen printing isn’t just about ink and paper—it’s a hands-on, tactile way to turn design into something real. Spending a summer learning the craft gave me a new appreciation for the physicality of design. Every print, every misaligned layer, every happy accident taught me something new.
Growing up around traditional "macho" mindsets, I always questioned why taking care of yourself was seen as "unmanly." As a design student, I saw the perfect chance to shake things up with my final project. The skincare market was screaming for a brand that could speak to guys without the whole "extreme sports in a bottle" vibe or the clinical whitewashing. I wanted to create something that my friends would actually want to put on their bathroom shelf.
The Reality Check
The Reality Check
It’s one thing to design digitally; it’s another to bring that design to life by pulling ink through a screen. Screen printing is unpredictable—colors bleed, misprints happen, and alignment is a game of patience. Perfection wasn’t the goal; embracing the process was.
I started by throwing out everything I knew about "masculine" branding. Instead, I focused on what actually matters to my target audience:
No-nonsense solutions that work
Products that feel premium but not pretentious
Design that looks good but doesn't scream for attention
Information that's clear and straight to the point
I started by throwing out everything I knew about "masculine" branding. Instead, I focused on what actually matters to my target audience:
No-nonsense solutions that work
Products that feel premium but not pretentious
Design that looks good but doesn't scream for attention
Information that's clear and straight to the point
What I Made (AND MESSED UP)
Breaking It Down
(My Way)
The magic of screen printing is in the imperfections. I learned to lean into them—misprints turned into unexpected textures, and overprinting created richer, layered visuals. Instead of controlling every detail, I let the process surprise me.
The magic of screen printing is in the imperfections. I learned to lean into them—misprints turned into unexpected textures, and overprinting created richer, layered visuals. Instead of controlling every detail, I let the process surprise me.
The Aha Moment
Breaking It Down
(My Way)
Sometimes, the best ideas come from mistakes. Printing taught me to trust the process, adapt quickly, and appreciate the beauty of imperfection.
Sometimes, the best ideas come from mistakes. Printing taught me to trust the process, adapt quickly, and appreciate the beauty of imperfection.
What I Learned
Breaking It Down
(My Way)
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